Portfolio / PulseFit
Celebrity trainers Jimmy and Michelle wanted a top-tier fitness platform. We built PulseFit: structured programs, an AI-driven dynamic backend that generates fitness and meal plans, a community, and more — launched in 2025, already with thousands of paid subscribers.
The product
Launched mid-2025; in production with thousands of paid subscribers. Built by Wegile.
The brief
Two celebrity trainers wanted one of the top fitness apps anywhere — premium, dynamic, and intelligent, not another static workout list.
We built a high-end fitness platform with a fully automated, AI-driven backend that generates dynamic fitness plans and macro-based meal plans per user. Members enroll in multi-week programs, follow daily workouts with video, track completion, plan meals, and engage through a community of articles and updates.
It launched mid-2025 and has been in production since — thousands of paid subscribers, with new features shipping continuously.
AI-generated fitness and meal plans, a premium app, thousands of subscribers — launched 2025.
The product
A dynamic backend generates personalized fitness and meal plans.
Multi-week programs with daily workouts and video guidance.
Macro-based meal plans auto-generated per user.
Articles, updates, and a community layer for engagement.
Representative app capabilities · Wegile, 2025.
How we worked
Top trainers wanted dynamic, personalized plans — not a fixed library of workouts.
We built automated, AI-generated fitness and meal planning into the platform's core.
Live since mid-2025 with thousands of paid subscribers and continuous updates.
The arc
Building the premium AI-driven fitness platform.
In production; subscriber base grows quickly.
New features shipping regularly.
Under the hood
A production stack with an AI-driven backend generating dynamic plans per user.
Why it matters
PulseFit shows our fitness bench meets AI.
A premium creator app with genuine AI personalization at its core, launched fast and already at thousands of subscribers — the modern evolution of the fitness work we've done for years.
We bring AI into products where it genuinely improves the experience — like dynamic, personalized fitness planning — not as a gimmick.