Portfolio / Athli

FitnessConsumer appEurope → USAcquired

From a trainer's idea to an acquired product.

Celebrity trainer Linn Lowes wanted a fitness app worthy of her following. We built Athli end to end — design, apps, infrastructure, the lot. It found thousands of paid subscribers, and in 2023 a US fitness group acquired it. They kept us building it.

Engagement2021 – 2024 · acquired
ScopeInception → launch → ongoing
PlatformiOS · Android · web
OutcomeGraduated — acquired by a US group

The product today

Still live, still loved.

4.5★App Store rating692 ratings
400+exercisesin-app library
1000spaid subscribersat peak
Acquiredby a US fitness group2023

App Store rating verified June 2026. Wegile built Athli from inception and continued building it for the group that acquired it.

The brief

Linn Lowes had a huge fitness following and a clear vision. She needed a partner who specializes in fitness apps to turn it into a product people would pay for — and keep using.

We built everything: planning, wireframes, design, development, server setup, infrastructure, app-store releases, production support, and ongoing enhancements. Athli launched on both stores by the end of 2021 and saw real success through 2022–23 — thousands of paid subscribers, continuous new features.

In 2023, a US fitness group acquired Athli — and engaged our team to keep building it. We worked through 2023 and most of 2024, with significant knowledge transfer to lift the whole environment to enterprise standards. The app still runs today with a growing subscriber base.

Inception to acquisition — and the acquirer kept us on to keep building.

The product

A complete fitness experience.

Every rep, every macro, in one scroll

The whole day in one view: today's session, where they are in the plan, and what's left to eat.

Fourteen weeks, three days a week

Structured programs split by Home and Gym, each stating the commitment up front — choose one and it writes to the calendar.

Coached form, a swap for every machine

Every movement has a demo video, written cues, and alternates for when the equipment isn't free — the session recalculates around the swap.

Recipes with the macros already done

Recipes arrive with carb/protein/fat/calorie rings, a full ingredient list, and one tap to add them into the day.

Real app screens · Wegile, 2021–2024.

How we worked

A creator's brand deserves a real product.

Challenge

Live up to a following

A celebrity trainer's audience expects a polished, reliable app — anything less reflects on the brand.

Approach

Own it end to end

From wireframes to App Store releases to production support — Wegile built and ran the whole thing.

Result

Good enough to acquire

Athli succeeded, got acquired, and the acquirer kept us building it — then absorbed the learnings enterprise-wide.

The arc

Idea to acquisition, in three years.

2021

Engagement begins

Building Athli from inception with Linn Lowes and team.

End 2021

Launch

Live on Apple and Google stores; subscribers start growing.

2022–23

Success & growth

Thousands of paid subscribers; continuous upgrades and new features.

2023–24

Acquired, we continue

A US fitness group acquires Athli and retains us through most of 2024.

Under the hood

Built for scale and store-grade quality.

iOS + AndroidApple WatchSubscriptionsReactJSNode.js · NestJSSwift · iOSKotlin · AndroidPostgreSQL · AWS RDSAWS LambdaS3SES

A production stack built for app-store quality and subscription scale.

The receipt · Athli
engagement2021–2024 · acquired
built end to endfitness app · design, apps, infra
platformiOS · Android · web
outcomeacquired by a US group · team kept on
Built for celebrity trainer Linn Lowes from idea to launch — thousands of paid subscribers, then acquired by a US fitness group in 2023 who kept us building.

Why it ended — and why that's good

Athli is one of only two clients to move on — via acquisition.

We built it from nothing to thousands of subscribers, it got acquired, and the acquirer thought enough of the work to keep us on for another year. That's the good kind of ending.

The graduation rule.

In 14 years, clients have left for two reasons: funding or acquisition. Athli was acquired — and we were retained by the buyer. We're proud of how that one ended.

More proof

Other things we've built.

Have an audience and an app idea? We specialize in exactly this.